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Danni Dimitri
Managing associate and head of strategyHatchedAustralia
Having over a decade of expertise within the media and promoting world, and holding positions at companies reminiscent of OMD and Havas, Danni Dimitri is not any stranger to the trade. After she recognised that there have been only a few feminine key determination makers—particularly girls from distinct ethnicities—within the Australian market, she launched a female-driven, impartial communications company in 2022 referred to as Hatched to extend girls’s illustration within the media and promoting world.
As managing associate, Dimitri wore a number of hats that required her to steer new enterprise, technique, and recruitment. Since its launch, Hatched has skilled vital development and success, profitable a number of accolades. Her supporting group, in the meantime, grew 60% in simply eight months.
Prior to now yr, she had generated seven new enterprise leads with a 50% conversion fee, and with bigger shoppers within the pipeline, and impressive development by 2028.
As a pacesetter, Dimitri prioritises collaboration and seeks to encourage others by way of her actions. She believes within the energy of play and has used comedy improvisation to strengthen basic expertise reminiscent of lively listening, vulnerability, and saying sure. Her potential to draw and join with individuals has allowed her to construct a community of dependable mentors on the C-suite degree, and appeal to gifted people to hitch her group.
Dimitri has additionally spearheaded initiatives to advertise range and inclusivity, reminiscent of redeveloping parental depart schemes, committing to nurturing feminine leaders, and advocating for specific range in merchandise and campaigns. Past her work at Hatched Sydney, she has mentored quite a few people, together with Kate O’Loughlin and Rachel Tucker, who’ve achieved notable accomplishments of their careers.
Within the subsequent 5 years, Dimitri plans to proceed pushing the dialog round range and mentoring extra people. Dedicated to creating a optimistic affect within the trade and leaving a legacy of change, her journey as an entrepreneur and chief is fueled by her dedication to make a distinction and set an instance for others.
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