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Chief Artistic Officer and Director/Expertise Designer Alex Lieu instructed IGN, “That was it. Actually, folks simply discovered these playing cards. They began taking photos and posting them on boards. Digg was a very huge factor at the moment. There was no URL, nothing like that — however somebody went to IBelieveInHarveyDentToo.com, and there was an image of the identical Harvey Dent poster that had been tagged by the Joker. And the web site stated, ‘Hey… if you wish to make your vote actually rely, give me your e-mail.'”
Each e mail handle unlocked a single pixel of the primary picture of Heath Ledger because the Joker.
Alex continued, “We by no means underestimate what occurs when tens of millions of individuals get collectively and attempt to resolve one thing. It took 97,000 e-mails [to unlock the Heath Ledger Joker photo]. The primary, like, 20,000 or 30,000 had been rapid — after which it slowed down, after which folks had been making an attempt to run scripts and stuff, which we blocked. So that they needed to Digg it, and go to all comic-book boards and film boards to get sufficient folks to crowdsource. Through the 20 hours [it took to unlock the image], folks had been Photoshopping what they thought it was going to appear to be. And it was so extremely correct.”
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