How often will Taylor Swift be shown during the Super Bowl? Now you can bet on it

As soon as upon a time, solely essentially the most diehard of Taylor Swift followers could possibly be stated to have an interest within the pop star’s selections on the concession stand.

Now, you’ll be able to guess on it. Sure, it is true: This coming Tremendous Bowl Sunday, the chances are 12-to-1 that the largest pop famous person of our period will probably be proven holding and consuming a sizzling canine.

The tectonic collision of the NFL and Taylor Swift, two of the largest leisure powerhouses within the U.S., dominated TV screens this fall as Swift started courting Travis Kelce, the star tight finish for the Kansas Metropolis Chiefs.

Now, with 115 million People or extra poised to observe Kelce’s Chiefs tackle the San Francisco 49ers on Feb. 11, sportsbooks are searching for their chew on the publicity apple.

Tremendous Bowl proposition bets — wagers in regards to the recreation that are not immediately tied to the ultimate final result — have all the time been common. This yr, they’ve grow to be a sideshow and a circus all their very own. Name it the Taylor Swift impact.

What number of occasions will the pop queen be proven through the recreation? Will she put on white, purple or a longshot coloration? Which Swift music will the CBS broadcast workforce play first? And, in fact, the massive one: Will Kelce suggest to her on the recreation? (Extremely, the net sportsbook BetUS places the chances at simply 6-to-1.)

Who goals up these Tremendous Bowl prop bets?

When sportsbook oddsmakers got down to create a slate of prop bets for every year’s Tremendous Bowl, figuring out storylines is all the time step one, stated Dave Mason, model supervisor on the on-line sportsbook BetOnline.

“In fact, this yr, the creme de la creme fell into our laps,” he stated.

Bettors can wager on 89 Swift-related prop bets on BetOnline in an homage to the singer’s delivery yr and platinum file 1989. The corporate tasks this yr to be the most-bet Tremendous Bowl within the e book’s 25-year historical past.

Swift, Kelce and the Chiefs have grow to be the topic of right-wing conspiracy theories that allege the NFL has been rigged to be able to promote Democrats.

The sportsbooks have not shied from politics, both: BetOnline places the chances at 3-to-1 that former President Donald Trump will point out the singer on TruthSocial on Tremendous Bowl Sunday, whereas BetUS provides it 10-to-1 odds that Swift endorses Biden after the sport.

As soon as the Chiefs superior to the Tremendous Bowl with a win over the Baltimore Ravens in final week’s AFC Championship Sport, the sportsbook’s oddsmakers got down to brainstorm concepts for wagers. (That course of included a put up by the corporate’s sportsbook supervisor on the social media website X soliciting concepts for props, with a promised reward of $100 in money.)

“We challenged ourselves to give you the largest menu of Taylor Swift prop bets on the earth. We figured since she units the bar in terms of leisure, we needed to do the identical for our trade,” Mason stated.

The outcomes run the gamut from the Tremendous Bowl and past: What coloration costume will Swift put on at this weekend’s Grammy Awards? Will she drink champagne at a Tremendous Bowl after-party? Which can have extra diamond carats, a Chiefs Tremendous Bowl ring or Swift’s engagement ring?

Prop bets are designed to assist attract informal followers

Ever since a Supreme Court docket choice in 2018 opened the door for nationwide legalization, sports activities playing is now authorized in 38 states and the District of Columbia, the American Playing Affiliation stories.

The prop bets are designed to get informal followers “to strive signing up and putting a guess for enjoyable with a solution to entice them and possibly get them to return again,” stated Stephen Shapiro, a professor of sport and leisure administration on the College of South Carolina.

“It is a manner to attract individuals in. And so this Taylor Swift element, I feel, brings a further alternative,” Shapiro stated.

The NFL and sportsbooks ought to search a stability between advertising and income alternatives whereas not drawing people into drawback playing, he added. (About 2 million People are thought to have a extreme playing drawback, based on the Nationwide Council on Downside Playing.)

Sportsbooks based mostly within the U.S. are usually restricted to providing prop bets which might be associated to the sport itself, like what number of touchdowns Kelce may rating, or whether or not the 49ers will obtain the opening kickoff. (Such restrictions assist be certain that bets have an goal final result that bettors and sportsbooks alike can depend on, just like the field rating, Shapiro stated.)

For Taylor Swift bets and different wagers like them, bettors should flip to sportsbooks based mostly exterior the U.S., a lot of which aren’t regulated by authorities companies and could also be unlawful to put a wager with, relying on the state. Prop guess wagers that are not associated to the sport are sometimes capped at $100 or much less.

Taylor Swift’s look at Tremendous Bowl LVIII is not but confirmed

Swift has made a robust argument for being the world’s greatest pop star. Her 2023 was a supersized yr, because of her record-breaking Eras Tour, the primary live performance tour to gross greater than a billion {dollars}. Even the accompanying live performance movie netted $261 million at field places of work worldwide, good for the highest-grossing live performance film of all time.

A YouGov ballot carried out this week discovered that greater than half of People had a good opinion of her, larger than the president who’s reportedly hoping to win her endorsement. And 6 % — the equal of 20 million individuals — described themselves as “a significant fan” of hers.

Any Tremendous Bowl prop bets rely upon whether or not Swift will probably be on the recreation in any respect. Her attendance has not but been publicly confirmed.

On Saturday night time earlier than the Tremendous Bowl, Swift is scheduled to carry out a live performance in Tokyo. Lest you wonder if that is sufficient time for her to make it to Las Vegas for the sport, fear not, the Embassy of Japan stated Friday.

“Regardless of the 12-hour flight and 17-hour time distinction, the Embassy can confidently converse now to say that if she departs Tokyo the night after her live performance, she ought to comfortably arrive in Las Vegas earlier than the Tremendous Bowl begins,” the embassy stated in an announcement on its social media accounts.