[ad_1]
Leo Burnett was the most important victor on the Southeast Asia Company of the Yr (AOY) Awards 2023, successful a complete of 15 awards, and edging out Ogilvy, which picked up 13—5 shy of its 2022 tally.
>See the total Southeast Asia winners record<
Leo Burnett retained its Southeast Asia Inventive Company of the Yr crown and gained three Golds for Inventive Company of the Yr in Indonesia, Vietnam, and the Philippines.
Whereas Ogilvy additionally retained its Southeast Asia PR Company of the Yr award, they dethroned Leo Burnett to win Thailand Inventive Company of the Yr—successful 5 golds in whole. It did, nevertheless, lose Gold for Indonesia Inventive Company of the Yr to Leo Burnett.
Ogilvy with its Southeast Asia win for PR
Each companies additionally competed closely in opposition to one another in varied different classes. Ogilvy improved on its Silver in 2022 to choose up a Gold in 2023 for Southeast Asia Social Media Company of the Yr, whereas Leo Burnett gained the Bronze within the class.
For Southeast Asia Built-in Advertising and marketing Company of the Yr, Ogilvy did not defend its Gold, shedding to McCann, and didn’t decide up an award within the class. As an alternative, Leo Burnett’s Manila workplace picked up the Bronze.
Ogilvy additionally did not defend its Gold for Singapore Inventive Company of the Yr, shedding to TBWA, successful no awards within the class. They did nevertheless, decide up a Gold for Southeast Asia Greatest Tradition. Leo Burnett picked up a Silver and a Bronze in the identical class.
Within the Individuals Class: Monideepa Nandi from Leo Burnett Indonesia and Raoul Panes from Leo Burnett Manila gained awards for Southeast Asia Account Particular person of the Yr and Southeast Asia Inventive Chief of the Yr, respectively. The awards beforehand went to Ogilvy over the past two years.
TBWA improved on its exhibiting this 12 months, a major leap from 2022—selecting up metals in a complete of seven classes, as in comparison with 4 final 12 months. Its Singapore workplace gained Golds for Southeast Asia B2C Advertising and marketing Company of the Yr and Southeast Asia Content material Advertising and marketing Company of the Yr, after not successful something in these two classes in 2022.
Within the Philippines too, TBWA defended its Gold for Digital Company of the Yr, however misplaced its Gold to Leo Burnett for Inventive Company of the Yr. The company picked up a Bronze for Thailand Inventive Company of the Yr.
Over on the Media facet, Mindshare as soon as once more gained Southeast Asia Digital and Media Company of the Yr. The company retained its Gold for Digital Company of the Yr in Malaysia and Thailand, and gained a Gold in Vietnam (after selecting up a Silver in 2022).
Whereas Mindshare dethroned OMD to win Gold for Singapore Media Company of the Yr, Mindshare relinquished its Gold for Media Company of the Yr in Malaysia to PHD and within the Philippines. There was no Gold winner for Philippines Media Company of the Yr for 2023.
Mindshare additionally efficiently defended its Gold for Thailand Media Company of the Yr and Silver for Vietnam Media Company of the Yr.
Mindshare successful Southeast Asia Media Company of the Yr
Publicis Groupe had a highlight evening, successful Gold for Southeast Asia Programmatic Company of the Yr and Bronze for Vietnam Inventive Company of the Yr. Starcom—which took house a Silver for Singapore Media Company of the Yr in 2022—gained a Bronze in 2023 as an alternative. MSL in the meantime, efficiently defended its Silver for Vietnam PR Company of the Yr.
Digitas and Publicis Commerce picked up a Silver for Southeast Asia B2C Advertising and marketing Company of the Yr and Southeast Asia E-commerce Company of the Yr respectively, after each companies didn’t win something within the class final 12 months.
Zenith dethroned EssenceMediacom in Vietnam to choose up Gold for Media Company of the Yr. Nonetheless, Zenith failed to enhance on its Silver for Thailand Media Company of the Yr and picked up a Bronze.
Publicis’ workers continued to dominate the Individuals class. Joanne Theseira of Publicis Communications took house Southeast Asia Company Head of the Yr and Valerie Wang of Publicis Singapore gained Southeast Asia Channel/Engagement Planner of the Yr.
Publicis Communications’s Joanne Theseira successful Southeast Asia Company Head of the Yr
Sue Ann Malig-Nolido from Prodigious Philippines was awarded Southeast Asia Company Development Chief of the Yr.
Leo Burnett Indonesia’s Nilakshi Medhi took house Southeast Asia Strategic/Model Planner of the Yr and Janath Gamage of Leo Burnett Singapore clinched Southeast Asia Younger Inventive Particular person of the Yr.
Elsewhere for WPP, the Gold for Southeast Asia Market Analysis Company of the Yr Gold went to GroupM Thailand, whereas EssenceMediacom picked up a Bronze in Vietnam for Media Company of the Yr after shedding its Gold to Zenith. Wavemaker picked up a Silver for Indonesia Media Company of the Yr, bettering on its Bronze from 2022. There was no Gold awarded on this class.
Not like 2022, Dentsu companies picked up a Gold this 12 months. Merkle dethroned Edelman to win Gold for Southeast Asia Knowledge Analytics Company of the Yr and gained a Bronze for Singapore Digital Company of the Yr after not successful an award within the class final 12 months.
Dentsu X maintained its Bronze in Thailand for Digital Company of the Yr and gained a Silver for Media Company of the Yr in Thailand after going house empty-handed within the class in 2022.
Carat picked up a Bronze for Philippines Media Company of the Yr after not successful something within the class in 2022.
For IPG companies, McCann gained Gold for Southeast Asia Built-in Advertising and marketing Company of the Yr, bettering on its Silver from 2022. The company picked up a Silver for Singapore Inventive Company of the Yr after failing to win any awards within the class final 12 months.
MRM defended its Gold for Southeast Asia B2B Advertising and marketing Company of the Yr and picked up a Silver for Singapore Digital Company of the Yr, bettering on its Bronze from 2022.
Initiative APAC’s Development Crew was awarded Southeast Asia New Enterprise Improvement Crew of the Yr. The company’s Malaysia and Philippines workplaces picked up two Silvers for Southeast Asia Consultancy of the Yr.
There was no Gold awarded in that class this 12 months. Initiative’s sister company UM gained Gold within the class final 12 months.
Initiative picked up a Silver for Southeast Asia Knowledge Analytics Company of the Yr. It didn’t win something on this class final 12 months which noticed UM picked up a Bronze. UM maintained its Bronze for this class in 2023.
There was no Gold winner for Philippines Media Company of the Yr for 2023 and Initiative picked up a Silver.
UM additionally bagged the Silver for Singapore Media Company of the Yr, changing Initiative who gained the identical award in 2022. Common McCann picked up a Bronze for Malaysia Media Company of the Yr, backsliding on its Silver from 2022.
Mediabrands Content material Studio’s Thailand crew maintained its Silver from 2022 for Southeast Asia Influencer Advertising and marketing Company of the Yr, and its Malaysia crew gained a Silver for Southeast Asia Expertise Improvement Programme of the Yr—a class which it didn’t win something in 2022.
Mediabrands Content material Studio’s Malaysian crew did not defend its Gold for Malaysia Inventive Company of the Yr, which went to FCB Shout, and took house the Silver as an alternative. Bala Pomaleh, CEO of IPG Mediabrands Malaysia recevied a commendation for Southeast Asia Company Head of the Yr.
There have been no winners for Southeast Asia Impartial Company of the Yr. ADA, which was the winner in 2022 didn’t win any Gold this 12 months. It picked up a smattering of Silvers and Bronzes from varied nations.
The Secret Little Company maintained its Bronze for Singapore Inventive Company of the Yr and Gold for Singapore Impartial Company of the Yr.
The Secret Little Company defending their Gold for Singapore Impartial Company of the Yr
IDEASXMACHINA’s Troy Jose was awarded Southeast Asia Younger Achiever of the Yr and Southeast Asia Younger Enterprise Chief of the Yr went to WE Communications’ Ayden Ong.
Different Gold impartial company awards went to Happiness, Ampersand Advisory, Propel Manila and M&C Saatchi Efficiency.
[ad_2]
Source link
