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Babita Baruah, government director, VML, and regional consumer lead, WPP Ford, Worldwide Markets Group, has been appointed as chief government officer for VML in India.
Shamsuddin Jasani, CEO, Wunderman Thompson, South Asia, is shifting on from the company.
Baruah will take over on 1 March, whereas Jasani’s final day is 28 February. As per sources, Jasani is meaning to go the entrepreneurial route.
Baruah has been with WPP throughout roles for the final twenty years, having began her profession at JWT in 1996.
Audrey Kuah, Co-CEO, VML APAC, mentioned, “Babita isn’t any stranger to India, and we welcome her residence as the brand new VML India CEO. Along with her huge expertise in delivering innovation and progress for shoppers and a ardour for constructing a excessive empathy and efficiency tradition, I look ahead to working with Babita to take our India enterprise, already one of many strongest within the area, to new heights in 2024.”
She added, “With such a big and numerous market like India, I’ve seen Shams work diligently to carry the workplaces and capabilities collectively. I wish to thank Shams for his dedication to our enterprise and want him each success in his new endeavours.”
Yi-Chung Tay, co-CEO, VML APAC, added, “Saurabh and Babita can be a driving power for progress in India. I’ve watched Babita develop the Ford and VMLY&R Thailand companies through the years and I’m assured that she’s going to do the identical for our shoppers in India. Saurabh’s elevation is based on his file of efficiently integrating VMLY&R India’s workplaces, constructing tradition and growing profitability. I can’t consider a greater duo to steer India, which is a key marketplace for VML in APAC.”
Baruah mentioned, “It’s an honour to steer a market like India for VML. I look ahead to working carefully with Audrey, Yi-Chung, Saurabh, and the entire staff in India to make it possible for we join creativity, expertise, knowledge and know-how, to be the popular vacation spot for India’s formidable manufacturers and gifted people.”
Jasani mentioned, “It has been a tremendous and rewarding two years at Wunderman Thompson and I’m happy with what we now have achieved. Throughout my time, we now have reworked the corporate right into a accomplice that gives sensible and impactful options to essential enterprise issues – all powered by inventive, tech and commerce. Because the enterprise continues its evolution, I consider my job is finished. I’m trying ahead to a brand new and thrilling chapter in my life with a tremendous alternative. I thank everybody at Wunderman Thompson – the shoppers, our companions and particularly our staff.”
Saksena added, “I’m very excited to proceed this journey of constructing a robust and profitable VML with Babita by orchestrating progressive progress options for our shoppers that sit on the intersection of creativity, expertise, knowledge and know-how.”
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