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The beverage scene in Malaysia is kind of vibrant, with a wide selection of native and worldwide manufacturers promoting totally different drinks, with the majority of them being espresso or tea-based.
However hidden amongst these beverage giants is YODmilk Store, a homegrown model permitting clients to “Style the ‘70s”. How? By means of its handcrafted ice cream and fruity contemporary milk.
Evoking a way of nostalgia
Chatting with Vulcan Put up, Gary defined, “The assertion ‘Style the ’70s’ in our caption is a playful approach of expressing that our merchandise evoke a way of nostalgia, harking back to the flavours popularised within the Seventies.”
Now, I’m personally too younger to realistically vet that. However having tried a few of its fruity contemporary milk just like the Mango (RM12.80) and Sakura (RM10.80) flavoured ones that are available 300ml bottles, it does make me really feel a bit of wistful of the previous.
And I can think about folks like my mother and father having this of their youths, earlier than bubble tea and third-wave espresso had made their option to Malaysian shores.
The reason is that to me, consuming milk by itself (versus being an ingredient in one other drink) appears unusual. It’s extra of a beverage we now have at house to both dip our cookies in or to fill our stomachs earlier than heading to high school.
So whereas I can’t attest to how true his “Style the ‘70s” assertion is, I’ll agree that it tastes homey. Which is what I consider Gary was making an attempt to attain when he concocted his drinks.
Made contemporary with contemporary fruits
The identify YODmilk Store was impressed by the Cantonese phrase, “飲好啲”, which will be translated as “drink good or properly”.
On this spirit, the founder needed the model to face out, similar to the distinctive style expertise they provide. “The mixture of ‘YOD’ with ‘milk’ displays our dedication to offering high-quality, contemporary milk merchandise,” he stated.
All of its fruit milk merchandise are crafted with contemporary fruits, which is why you will discover fairly quick expiration labels on every bottle. For instance, the Mango Recent Milk can final for 5 days from the date of buy in its sealed situation.
To take care of their high quality and stop oxidation, he defined that the model employs superior preservation strategies and makes use of air-tight packaging.
For fruits that are inclined to oxidise quicker (like avocados and bananas), the model needed to conduct rigorous experimentation to seek out the appropriate steadiness of elements. This ensures a nice style whereas nonetheless preserving the pure essence of the fruits.
Attempting a few of the drinks ourselves, the milk was wealthy and creamy, and the fruity flavours undoubtedly tasted fairly pure and never too candy. The Mango Recent Milk retained some tanginess from the actual fruit, and the darkish chocolate had a deep and wealthy flavour.
A frozen deal with for everybody
Alongside YODmilk Store’s signature contemporary milk line, additionally they provide handmade ice cream. The motivation stems from Gary’s dedication to offer a various vary of choices.
“The thought is to create a well-rounded menu that caters to varied preferences,” he stated. “Ice cream, with its timeless enchantment, serves as a complementary indulgence.”
On that very same be aware, with Malaysia being a tropical nation, ice cream is a extra acquainted deal with to achieve for. It additionally caters to a wider group of viewers, as youngsters may discover fruity frozen desserts extra interesting than fruit milk.
Sticking to their pure flavours strategy, you’ll discover choices like Strawberry, Avocado, Mango, Cempedak, Sakura, and Ardour Fruit accessible. The ice cream is available in a cup of 100ml and ranges from RM8.80 to RM12.80 relying on the flavour.
The strawberry ice cream we had was on the a lot sweeter facet with frozen strawberries for texture, and had a extra flakey, icy consistency in comparison with gelato.
Rising the model in additional methods
Apart from that, there are bagels with numerous savoury and candy fillings, equivalent to Smoked Hen Ham Cream Cheese and Matcha Unfold. YODmilk Store additionally cooks up freshly made-upon-order Eggettes.
Should you’re not into the fruit milks, there’s a small number of coffees accessible. Specifically, latte, mocha, americano, and espresso that are available sizzling or chilly.
That is fairly a deviation from when the model first began. Initially an internet enterprise, its first bodily retailer was opened in SS19, Subang Jaya late final yr.
“After three years of profitable on-line operations, we recognised the rising demand for a tangible house the place folks couldn’t solely take pleasure in our merchandise but additionally interact with the model in a bodily setting,” he stated.
So not lengthy afterwards, Gary expanded the menu. Whereas this and the transfer concerned increased capital investments, he’s assured that the worth it provides to the model is value it in the long term.
A brand new spot to develop the group
A few week in the past, although, YODmilk Store relocated to USJ10, Subang Jaya. The explanation for that is to boost the shopper expertise.
Gary defined that this new location permits them to create a extra spacious and alluring surroundings. Taking over half a store lot close to Taipan’s Maybank department, the shop is adorned in a Japanese type, with noren curtains and classic posters.
There are additionally just a few seats and tables tucked on the facet the place clients can dine in and benefit from the retro-like environment.
With Taipan being a hotspot for locals, companies, and foodies, it is smart why Gary selected to maneuver the store right here. Their opening hours of 7AM to 4PM additionally caters to staff who may simply seize a fast drink or chew on their option to the workplace.
The store is usually a little more durable to overlook for those who’re not wanting in the appropriate space although, so the simplest option to discover it might be to navigate to the Nippon Paint retailer in Taipan first. YODmilk Store is correct subsequent door, and there’s a big ice cream statue displayed on the storefront.
Provide one thing distinctive and memorable
All that stated, fruit milk itself isn’t a novel concept. Manufacturers like Dutch Girl have boxed ones and CITY MILK from Taiwan presents what appears to be like like comparable merchandise.
Nonetheless, Gary shared that YODmilk Store stands out as its fruity contemporary milk is crafted in small batches. They’re made and bought each day, so if a particular flavour runs out, that’s it for the day.
“It presents a style and freshness that mass-produced manufacturers merely can not match,” he stated.
On the day we visited, numerous the flavours had already been bought out, so it’s clear that there’s a curious crowd for his choices.
Whereas nonetheless a comparatively small enterprise, Gary is hopeful about increasing their attain quickly to carry fruity milk to extra Malaysians.
Study extra about YODmilk Store right here.
Learn articles we’ve written about Malaysian startups right here.
Featured Picture Credit score: YODmilk Store
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