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LinkedIn is testing a brand new feed of TikTok-like vertical movies. The function hasn’t been publicly introduced nevertheless it’s been noticed by customers in latest days and the corporate confirmed the checks to TechCrunch.
In line with a screenshot shared by Instagram worker Jenny Eishingdrelo and a video posted to LinkedIn by influencer advertising exec Austin Null, the brand new feed will seem in a separate “video” tab within the LinkedIn app. Customers will be capable to scroll vertically to maneuver between clips, very similar to TikTok or Instagram Reels.
It’s not the primary time the corporate has hopped on a classy format. LinkedIn beforehand experimented with a Tales function for disappearing posts. That function lasted lower than a yr, although the skilled community hinted on the time that it wasn’t completed with its video experiments, saying it was working “to evolve the Tales format right into a reimagined video expertise throughout LinkedIn.”
Presumably, LinkedIn is hoping the feed will showcase content material from its ranks {of professional} creators and thought leaders, lots of whom are already posting video to their feeds. Nonetheless, it’s not clear how lots of the website’s customers are fascinated with a devoted video feed for workplace-related content material.
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