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Rob Mayhew (pictured), the artistic director at advert company Gravity Highway, who is understood for his satirical movies about company life, immitates Yannick Bolloré in a brand new video the place he quotes from the Havas CEO in his current interview with Marketing campaign.
Bolloré instructed Marketing campaign that Havas was joyful to pitch for and win Shell’s international media account, regardless of controversy about working with fossil-fuel shoppers, as a result of “we consider the simplest change comes from inside.”
Some campaigning teams are pushing for a evaluate of Havas’ B Corp certification, which is linked to environmental, social and governance requirements, however Bolloré performed that down within the interview following the company group’s Q3 outcomes.
This text first appeared on Marketing campaign’s sister title PRWeek.
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