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“Everyone seems to be scuffling with wellbeing, by some means, sure teams are experiencing it greater than others.”
“We at the moment are dealing with the “Wellbeing Dilemma”, which is the results of a troubling paradox: The prioritisation of wellbeing is just not leading to an enchancment in wellbeing.”
These are simply a few of the headline-worthy findings from Lululemon’s third International Wellbeing Report. The largescale report seems at well-being by three lenses: Bodily, psychological and social.
Performed on over 14,000 respondents throughout 14 markets (South Korea, China, Thailand, Hong Kong, Singapore, Australia, New Zealand, Japan, US, Canada, UK, France, Spain, Germany) by Edelman Information and Intelligence within the Could to June, 2023 interval, the report delves into the findings whereas drawing comparisons to Lululemon’s preliminary survey carried out on the peak of the pandemic in 2021, shedding gentle on how the needle has—or hasn’t—moved.
It additionally analyses what Lululemon is looking ‘The Wellbeing Dilemma’ with 67% globally contemplating wellbeing a prime precedence, however 44% say that reaching it’s not possible. Celeste Burgoyne, president of Americas and world visitor innovation at Lululemon, attributes this to 2 elements: “Folks feeling overwhelmed by wellbeing decisions and the obstacles they face.” Limitations to prioritising wellbeing, together with value and time, and a sense of hopelessness post-pandemic.
Marketing campaign has unique entry to the report’s APAC findings, scroll under for a concise evaluation on the state of wellbeing within the area.
Key findings
Greater than 64% of individuals within the APAC area place wellbeing as their prime precedence, but 90% can’t obtain their desired state.
One in three respondents stories their wellbeing presently at its lowest level ever and the identical quantity feels they don’t have time to consider it.
Social pressures led 42% in APAC to really feel the necessity to fake to be joyful even when not.
Males, notably, specific considerably decrease wellbeing in comparison with girls. 44% of males in APAC want they would not be judged for exhibiting an curiosity in enhancing their psychological well being.
Psychological well being stays a taboo even for Gen Z. Actually, it’s a considerably greater barrier for the Gen Z cohort to the older generations, with 3 in 5 within the area wishing they may specific how they really really feel, as an alternative of all the time pretending to be fantastic.
In Hong Kong, staff miss a median of eight workdays yearly as a consequence of low wellbeing.
68% of staff consider their employers are answerable for their wellbeing, however greater than half really feel that employers aren’t doing sufficient.
Evaluation
The truth that one in three respondents claims their wellbeing has hit an all-time low underscores a posh state of affairs and the contradiction displays the ‘Wellbeing Dilemma’ highlighted within the report.
Ignorance round psychological well being points and the need for self-preservation has spiked and extra persons are acknowledging wellbeing as a prime precedence, however the truth that solely a small fraction (15%) really feel they’ve attained the extent they aspire to, factors towards a troubling concern. This aspiration-achievement hole is a major concern, clearly there are vital societal obstacles stopping realisation.
Once more, gender disparity in wellbeing, with males reporting considerably decrease ranges, additionally factors to societal pressures and an absence of emotional expression and empathy as contributing elements. This perception highlights the necessity for focused interventions to handle these particular challenges confronted by males.
Gen Z’s reluctance to hunt assist for psychological well being, regardless of showing open about their emotions, is an eye-opener. The cycle of persistent stigma surrounding psychological well being can solely be damaged with a extra open dialogue, particularly amongst youthful generations.
The influence of low wellbeing on Hong Kong staff, as evidenced by a median of eight missed workdays per 12 months, is a regarding statistic. This locations further stress on workplaces, highlighting the significance of employer initiatives to help staff.
The assumption amongst 68% of staff that employers are answerable for their wellbeing, coupled with the notion that in 71% instances employers are falling brief, additionally spotlights the urgent want for extra complete and holistic company wellness packages.
Forward of World Psychological Well being Day on October 10, Lululemon will kick off its ‘Discover Your Wellbeing’ marketing campaign, commencing with a four-day occasion in Seoul, Korea and a collection of actions across the area.
Lululemon’s insights present 3 ways to resolve the plummeting psychological well being markers.
“There’s three key areas that we see which have an actual optimistic influence on psychological well-being: figuring out and exercising with a group,” Burgoyne stated. “Folks prioritising and spending time with family members is one thing that positively has a optimistic influence after which supporting individuals in working to precise all their feelings and never simply the optimistic.”
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