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Considered one of America’s greatest automotive companies will carry its luxurious division again to Australia after greater than 50 years, beginning with the corporate’s first electrical automobile.
Basic Motors made the announcement in Melbourne on Wednesday, revealing plans to launch its Cadillac Lyriq electrical SUV in Australia from late subsequent yr.
The model’s arrival within the native market may even embody the launch of “expertise” shops in Sydney and Melbourne.
The announcement comes after electrical automobile gross sales tripled in Australia throughout 2023, in response to the Federal Chamber of Automotive Industries, though gross sales dipped barely throughout October.
Cadillac world vice-president John Roth mentioned the corporate’s Australian relaunch could be a part of a worldwide enlargement for the model and would unfold the attain of its electrical automobiles.
“The introduction of a right-hand drive Lyriq will allow new alternatives in essential markets the place EV adoption is robust,” Mr Roth mentioned.
The Cadillac Lyriq mid-sized SUV, which first launched within the US in 2022, will function twin motors, a spread of 530 kilometres, driver help know-how, a 19-speaker sound system and a 33-inch show.
Basic Motors has but to disclose an Australian worth for the Lyriq, although the SUV sells within the US for round $90,000.
Basic Motors Australian managing director Jess Bala mentioned the US model would focus its enlargement on Sydney, Melbourne and Auckland the place it deliberate to open devoted showrooms for the model.
Ms Bala mentioned electrical automobiles would dominate Cadillac’s native choices.
“Cadillac might be ready to supply a completely electrical portfolio by 2030,” she mentioned.
“Launching our … EV enterprise in Australia and New Zealand positions us properly to have the ability to choose the correct fashions for these markets.”
Cadillac automobiles had been final bought in Australia in 1969 though Basic Motors reportedly tried to relaunch the model in 2008 earlier than its effort was waylaid by the worldwide monetary disaster.
Cadillac’s announcement follows the launch of a number of electrical automobiles in Australia over the previous month, together with Ford’s Mach-E SUV, Kia’s seven-seat EV9, and the BYD Dolphin hatchback that’s at present the most cost effective electrical automobile within the nation.
New electrical automobile gross sales have tripled in Australia throughout the yr, with customers shopping for 71,800 fashions between January and October, FCAI knowledge confirmed.
Gross sales dipped throughout October, nonetheless, with EVs making up 5.7 per cent of all new automobiles bought throughout the month.
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