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Cheryl Pan
Senior vp & accomplice, common supervisor, Hong Kong & Better Bay Space BlueCurrent GroupHong Kong SAR
In her 11 years at BlueCurrent Hong Kong, an Omnicom Group company that she joined as an intern, Cheryl Pan has been promoted 9 occasions to change into the primary feminine common supervisor within the firm’s historical past, overseeing two places of work.
Within the midst of COVID’s challenges, Pan accomplished the corporate’s transition right into a full-service company, quickly reconfiguring the staff into 4 key pillars: Media and platforms; model advertising; artistic and manufacturing; and, the Better Bay Space. A ahead thinker, Pan recognised the transformative position of communications in China’s Better Bay Space and arrange a brand new workplace in Guangzhou as a bridge for cross-boundary manufacturers.
Pan spearheaded the event of on-demand capabilities round expertise technique, digital transformation, social media innovation, genuine storytelling and stakeholder engagement. Main by way of an agile hub mannequin that ensures effectivity and alignment throughout markets, she managed to safe mulitple new purchasers in key sectors akin to B2B/B2C tech, way of life, healthcare and manufacturing, seeing the company’s main purchasers improve budgets and broaden scope.
As a DE&I advocate within the agency, Pan has constructed a extremely collaborative and inclusive tradition throughout the 2 places of work by coaching applications, cultural ambassador initiatives and cross-border actions.
A extremely sought-after mentor within the trade, Pan continues to uplift others as she rises by the ranks. All through the years, she has a optimistic influence on tons of of execs, contemporary skills, girls and youth regionally and regionally, by her numerous engagements within the trade associations, NGOs and educational establishments.
She continues to guide by instance, with a give attention to change, elevating range, nurturing expertise, and uplifting others with a imaginative and prescient of the facility of communications to make a optimistic influence.
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